Bringing the festival experience online
The Bournemouth Air Festival entertains huge numbers of visitors from all over the world through displays in the air, on the land and sea. With more than one million page views on average per year, the website has always been a vital means of communication and information portal. As such, it has been a privilege to design and build a new site for this unique event.
Honestly, I can't thank Createful enough for all their hard work and commitment in making such a polished and brilliant Air Festival website. They have understood not only what we needed from the design, the look and functionality but what the end user needs as well. It has been great working with such an enthusiastic agency who 'get us' – which is so obviously evident in the end website...we love it!"
43% increase in page views
34% reduction in bounce rate
55% increase in page views per session
Page load times, clear navigation and a vibrant new look have been key priorities during this project. We’ve worked hard to minimise unnecessary code, scripts and resources on the new site, to reduce the time it takes pages to load. A great number of visitors access the site during the main weekend of the festival, and so a responsive design with an intuitive navigation structure has always been one of our driving concerns.
With load-balanced server architecture, asynchronous script loading and highly optimised image assets, we have the utmost confidence in the “invisible” side of the new site. Plus with a slick new interface, simplified navigation structure and attractive layout, we can’t wait for even more people to get a taste of all the exciting events and activities on offer. The site is accessible at bournemouthair.co.uk.
We were also thrilled that the site won ‘Best User Experience’ at the Wirehive 100 awards. It was a huge privilege to have the result of the collaboration between Createful and Bournemouth Tourism recognised among such talented competition, and the judges had this to say: “A great example of designing for a well-understood audience with clarity and simplicity in task completion and well-pitched design treatment”.
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