Createful approached Tops with a vision for how their web presence could better reflect the quality, ethos and unique benefits the company has to offer.
The elegant, user-centric design of the new website provides an intuitive platform that quickly connects parents and carers with the essential information and resource to allow them to make the most informed choices for the children, and we are excited to hear the feedback from all those who will be using the site.
40% increase in sessions on mobile
36% increase in page views
94% decrease in average page download time
As one of the largest childcare providers on the south coast, Tops Day Nurseries runs nearly 20 locations and play clubs from Taunton to Portsmouth. A strong emphasis on providing emotional, social and intellectual care for all children, sees qualified practitioners and Early Years Professionals passionate about child care and development. Understandably, this level of professionalism and care needs to be translated to their online presence, with a range of functionality to promote the nursery facilities, to build trust with parents evaluating local childcare options.
The website has been designed to provide a vibrant, easy-to-use experience with opportunities for parents and carers to gain genuine insight into the day nursery experience they can expect for their child. It boasts a modern, clean and colourful design that’s, offering parents and carers simple and efficient access to essential information and resources, framed by an emphasis on photography and a personal tone of voice. The website also has improved functionality and enhanced rich content as part of the organisation’s ongoing effort to enhance the quality, enjoyment and availability of information to parents, carers and Tops Day Nurseries employees.
Throughout the project, Createful worked closely with the Tops Day Nurseries management, marketing and nursery teams to create an experience that would resonate with parents as well as provide a streamlined editing and administration experience for the Tops staff.
Created with the user experience in mind, the new Tops website provides a depth of content to address the questions and concerns that accompany the choice to use a daycare provider. The new nursery pages include detailed information about the rooms for each age group, giving parents and carers a clear understanding of what to expect for their child. The design also better showcases Tops’ popular blog and an enhanced user flow ensures that visitors don’t encounter dead-end pages, with a strong focus on related content. The new design also brings to the fore the nursery practitioners, reassuring parents by showing them the friendly faces to look out for when they arrive.
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