Research & analysis

Test assumptions, solve the right problems

We believe there’s no better way to know if a project will succeed than to challenge assumptions early in the process. We have a range of techniques to help you do just that – speedily and cost-effectively.

Research and analysis services

• User interviews

  In-depth conversations with representatives of your target users, to understand their expectations and experiences that could help inform an effective design – one that recognises what they value and better serves their needs. This can be conducted in-person or remotely.

• Card sorting

  A technique to inform the design of the overall content structure, or ‘information architecture’ of a digital product, this activity has representatives of the target user groups organising content or content groups according to what is most meaningful to them, to help produce a site map and menu structure that would be logical and easy to use. This technique is also useful when redesigning an existing website or app.

• Desk research

  Gaining context by digging deeper into your business, your competitors and the industry at large, and comparing similar services.

• Usability analysis

  In this activity, we examine your existing solution, and judge how well it aligns with recognised principles of usability, known as heuristics, helping to identify usability issues.

• Usability testing

  Whether face-to-face or thousands of miles away, we advocate testing prototypes with representatives of your user base, and our lean process makes this a smooth, cost-effective and highly valuable activity.

Visualisation

We use a variety of methods to visualise the outputs of the research activities, from mapping user journeys and creating personas to writing user stories and research reports.