Design

Ideate, prototype, test, improve

Whatever the project, our design process sees us taking a clearly defined starting point, building upon it with what we’ve learned through research, before generating a large amount of low-fidelity ideas, which get refined and sharpened into a selection that can be prototyped and tested. All before a single line of code is written.

Our design activities

• Information Architecture

  In website terms, you might visualise this as a site map, but through this activity, we’re actually describing the structure of a system as a whole, for example, what content and functionality should be grouped together, and what might be the most meaningful and recognisable names to give those groups.

• User Experience Design (UX)

  The process of designing a tool that people can use, whether that’s a specific task, such as the means to find a product or piece of content, or in a much broader sense, for the entire experience of using a service across multiple devices and even offline.

  Rapid prototyping

  We use interactive, image-based prototypes to quickly visualise our ideas, so they can be interacted with, challenged, tested and improved. Often this prototype is ‘brandless’, so that we can test how well people are able to perform the tasks that make up the system’s offering.

• Usability Testing

  Whether face-to-face or thousands of miles away, we advocate testing with representatives of your user base, and our lean process makes this a smooth, cost-effective and highly valuable activity.

• Visual Design

  This is where the user experience design meets your brand. We evolve the rapid prototype by applying your brand colour, typography, tone of voice and graphic devices to produce a realistic model of what the final product will look like, ensuring your brand is faithfully represented, all before being built.